Privacy
Policy

GYB Marketing ("GYB Marketing," "we," "us," or "our") is committed to protecting the privacy and security of the information we process in connection with our digital marketing services. This Privacy Policy applies to information collected from prospective clients, current clients, website visitors, business partners, and other individuals who interact with us.

By accessing our website, submitting an inquiry, entering into a service relationship, or otherwise providing information to us, you acknowledge the practices described in this Privacy Policy. If you do not agree with this Policy, you should discontinue use of our website and services.

This Privacy Policy should be read together with our Terms of Service and any applicable Service Agreement or Statement of Work that governs a specific client engagement.

We may collect information directly from you, automatically through our website and systems, and from third-party platforms you authorize us to access as part of service delivery.

• Contact Information: Name, email address, phone number, company name, job title, billing address, and other identifying information you provide through forms, contracts, or correspondence.
• Business Information: Details about your business, brand positioning, target audience, products, services, competitors, social media presence, advertising history, and marketing goals.
• Account Access Information: Information you choose to provide or authorize in connection with third-party tools, including social media accounts, ad accounts, analytics dashboards, CRM systems, or similar platforms.
• Transaction Information: Payment-related records, invoice data, billing history, and other financial information necessary to administer client accounts and fulfill contractual obligations.
• Technical & Usage Data: IP address, browser type, device type, pages viewed, interaction events, referral sources, session activity, and similar website usage data collected through analytics tools or tracking technologies.
• Communication Data: Emails, meeting notes, recordings where permitted by law, support requests, feedback, approvals, revisions, and other information shared during the course of an engagement.

You are responsible for ensuring that any information you provide to us is accurate, current, and lawfully obtained. Where you provide information relating to other individuals, you represent that you have the right to do so.

We use collected information as reasonably necessary to operate our business, communicate with prospective and existing clients, and deliver agreed services.

• Respond to inquiries, schedule consultations, and evaluate whether our services are a suitable fit for your business.
• Prepare proposals, contracts, onboarding materials, service plans, and Statements of Work.
• Deliver digital marketing services including strategy development, content production, ad campaign management, analytics reporting, and account administration.
• Process invoices, manage billing relationships, maintain internal financial records, and address payment-related matters.
• Monitor, secure, maintain, and improve our website, systems, workflows, and internal operational processes.
• Analyze performance trends, campaign outcomes, user behavior, and business development opportunities.
• Comply with legal obligations, enforce our agreements, investigate suspected misconduct, and protect our rights, users, personnel, and property.

We may also use aggregated or de-identified information for internal analytics, benchmarking, research, training, service optimization, and general business intelligence purposes, provided such information does not identify an individual.

Our website and related systems may use cookies, pixels, tags, local storage, analytics tools, and similar technologies to understand traffic patterns, improve user experience, measure performance, and support marketing operations.

• Essential Technologies: Used for basic website functionality, security, and session continuity.
• Analytics Technologies: Used to measure website traffic, page engagement, user flow, and performance metrics.
• Marketing Technologies: Used to support campaign attribution, retargeting, audience development, or advertising effectiveness measurement where applicable.

You may adjust browser or device settings to manage cookies and related technologies. Disabling certain technologies may affect website functionality, performance insights, or certain interactive features.

We do not sell personal information. We may disclose information only where reasonably necessary to operate our business, provide services, or comply with legal obligations.

• Service Providers: We may share information with trusted contractors, software vendors, hosting providers, analytics platforms, payment processors, cloud services, and similar vendors that support our operations.
• Advertising & Platform Partners: We may process or transmit information through platforms such as Meta, Google, LinkedIn, TikTok, or other tools you authorize us to use in connection with campaign management and reporting.
• Professional Advisors: Lawyers, accountants, insurers, auditors, or other advisors may receive information where necessary for legal, financial, compliance, or risk management purposes.
• Business Transfers: Information may be disclosed in connection with a merger, acquisition, restructuring, financing transaction, or sale of all or part of our business assets.
• Legal Requirements: We may disclose information to comply with court orders, subpoenas, lawful requests, regulatory requirements, or to protect the rights, safety, and security of GYB Marketing and others.

Where third-party providers process data on our behalf, we expect them to handle information in a manner consistent with appropriate confidentiality and security standards. However, each third-party platform remains responsible for its own privacy practices.

We retain personal information only for as long as reasonably necessary to fulfill the purposes described in this Privacy Policy, including service delivery, recordkeeping, legal compliance, dispute resolution, contract enforcement, and internal business continuity.

Retention periods may vary depending on the nature of the information, applicable legal requirements, the duration of the client relationship, and our legitimate business needs. In some cases, we may retain limited records after a client relationship ends for audit, tax, legal, or security purposes.

When information is no longer needed, we will delete, anonymize, or securely archive it in accordance with our internal practices and applicable law.

We maintain administrative, technical, and organizational safeguards designed to protect information against unauthorized access, disclosure, alteration, misuse, or destruction. These measures may include access controls, password management, platform permissions, vendor due diligence, and secure storage practices.

Clients are also responsible for maintaining the confidentiality of credentials, limiting account access to authorized personnel, and promptly notifying us of any suspected breach, unauthorized use, or compromise affecting accounts connected to service delivery.

Our services often rely on third-party websites, applications, analytics tools, advertising systems, payment processors, cloud tools, and social media platforms. When you interact with or authorize access to such platforms, your information may also be subject to those providers' own terms, privacy notices, and data processing practices.

GYB Marketing is not responsible for the privacy, security, availability, or data handling practices of independent third parties. We encourage you to review the policies of all platforms used in connection with your marketing stack, campaign infrastructure, or website environment.

Where we manage or access third-party tools on your behalf, we do so solely for service-related purposes within the scope of your authorization and our contractual relationship.

Depending on your location and applicable law, you may have certain rights regarding the personal information we hold about you.

• Request access to personal information we maintain about you.
• Request correction of inaccurate or incomplete personal information.
• Request deletion of certain personal information, subject to legal, contractual, and operational exceptions.
• Object to or request restriction of certain processing activities where such rights are available under applicable law.
• Withdraw consent where processing is based on consent, without affecting prior lawful processing.
• Opt out of marketing communications by using unsubscribe links or contacting us directly.

To exercise any applicable rights, please contact us using the contact details below. We may request reasonable verification of identity before fulfilling certain requests, and we may deny requests where permitted or required by law.

Our website and services are intended for business users and are not directed to children under the age of 13. We do not knowingly collect personal information directly from children under 13 through our general business operations.

If we become aware that we have unintentionally received personal information from a child in a manner inconsistent with applicable law, we will take reasonable steps to delete such information or otherwise address the issue in accordance with legal requirements.

We may update this Privacy Policy from time to time to reflect changes in our services, business practices, legal obligations, technology stack, or operational requirements. When changes are material, we may provide additional notice through appropriate channels.

The "Last Updated" date at the top of this page indicates when this Privacy Policy was most recently revised. Your continued use of our website or services after changes become effective constitutes acceptance of the revised Privacy Policy to the extent permitted by law.

We encourage you to review this page periodically to stay informed about how we handle information.